Glenn Lazzaro, Integrated MarketingBravo/Honda: Gail Simmons “Leap List”

Don’t just look before you leap. Make a list! Honda’s “Leap List” campaign encourages people to do things they’ve always wanted to do before their lives shift and change. To integrate Honda with Bravo’s brand, 99 Tigers created this Gail Simmons “Leap List” spot. Director Glenn Lazzaro shot Gail gunning her CR-V across New York City, safely hearing texts via high-tech magic and checking out soba noodle recipes online (safely viewed at a stop light; we swear!). Her destination: a soba noodle cooking class. Her other Leap List items include performing with Bruce Springsteen and caring for monkeys at the Bronx Zoo. But the Boss was busy, and we were out of bananas. So noodles win!