Glenn Lazzaro, Integrated MarketingBravo/Honda: Andy Cohen “Leap List”

Before you take a leap, it’s good to make a list. Honda’s “Leap List” campaign encourages people to do things they’ve always wanted to do before their lives shift and change. To integrate Honda with Bravo’s brand, 99 Tigers created this Andy Cohen “Leap List” spot. Director Glenn Lazzaro shot Andy shifting into gear across New York City, using his CR-V’s GPS to dodge honking cabs on the way to a paper mache class. His other Leap List items include skydiving, trapeze lessons, and rock climbing. But we bought $10 million in extra insurance for PAPER MACHE? Well, it turns out paper mache can be very dangerous. (Paper cuts.)