ArchivesAuthor: David


Los Angeles, CA & New York, NY — 99 Tigers director Brett Karley has won quadruple honors from PromaxBDA. Karley directed the show open for MSG Network’s “Friday Night Knicks.” At the PromaxBDA Sports Media Marketing Awards, his piece won Gold for Best TV/Video Campaign, a Best Editing Gold, and a Best Director Silver Award.

99 Tigers, the NY- and LA-based creative services agency, also won Best Long-Form Promo Silver for its MSG Media “You Are Here” video. Karley shot and edited “You Are Here” in collaboration with 99 Tigers creative director/writer David See…Continue Reading


99 Tigers just went Hollywood for MSG Network. With the NBA and NHL seasons over, MSG gave its viewers a taste of classic Hollywood movies. Our summer-long print campaign for MSG Movie Mondays features five classic NYC titles and two football flicks, gearing up for a whole new season. Designer/Creative Director: Azin Shamma. Writer/Creative Director: David Seeley.


How do you take the sacred medium of television and “fuck with it”? Looking back at the early, revolutionary days of MTV, Glenn Lazzaro shows how. This clip from the 2008 Promax/BDA conference was part of the session “Influencers of a Generation: MTV.” Glenn’s message: Things were different back in the ’80s. Experimenting! Magnets dragged across screens! Anti-promotion that turned into some of the greatest promotion of all time! It’s all in one quick peek at how a groundbreaking brand was born.

Here is a little sampler of some of the best MTV Promotion.

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Played Key Role in truTV Rebrand; Launching New Division 98 Monkeys

NEW YORK, VENICE & DALLAS, January 10, 2013  |  Diana Lochridge, who recently left her position as VP of creative services at truTV, has joined 99 Tigers, a branding and promotion company based in New York, Venice and Dallas.

While at truTV, Lochridge played a key role in one of television’s most successful recent rebrands, helping to reshape its identity from Court TV to a high-energy home of “actuality” programming, featuring real people and real situations in an entertaining context.

At 99 Tigers, Lochridge will b…Continue Reading


What the world needs now is peace. Brotherhood. Great on-air promotion.

Oh, and more wild tigers.

As we ring in 2012, 99 Tigers invites you to join a seriously cool mission: to keep wild tigers from vanishing forever.

As few as 3,200 tigers are left in the wild, endangered by illegal trade and deforestation.

Leo diCaprio and the World Wildlife Fund have launched a global campaign, Save the Tigers, to turn this around. Leo’s pledged $1 million to help build political, financial and public support to double the number of wild tigers by 2022, the next Year of the Tiger.

The Kar…Continue Reading